About Us

The Next Generation of Pet Wellness

AskVet is the #1 digital resource for today’s pet parents. We offer a modern approach to pet health and wellness that is easy, convenient, and affordable.

The pet lovers at AskVet know each pet and their parent is unique. That’s why we created a customized experience with expert support each step of the way.

We empower pet parents to address their pets’ needs confidently. That way, they can enjoy parenthood to the fullest.

Our Team

Cal Lai, CEO & President

Cal Lai is a serial entrepreneur and visionary in the use of technology to reimagine and build highly valued and engaging, compelling consumer experiences.

Cal, a Stanford University alumnus, has spent more than 30 years starting and growing companies that utilize web, mobile, and voice technologies to create disruptive new consumer business models. Cal’s thesis has always been that every technology revolution is driven by a new idea for creating and extracting value through consumer engagement and empowerment.

Peter Elkin, CFO & COO

Peter Elkin has over 25 years of successful Chief Operating Officer and Chief Financial Officer experience in multiple industries. As the CFO and Executive Committee Member at Auction.com he was a member of management and took the Company from $300M to over $3B in annual sales.

Peter is a Certified Public Accountant (CPA) and holds a Bachelor of Science degree in accounting and finance from the University of Southern California graduating Cum Laude and Phi Beta Kappa.

Pamela Seavey, Chief Customer Success Officer

Pamela Seavey is a high-energy, enthusiastic, and results-driven professional with over 20 years of experience in customer service leadership and operations management.

Prior to joining Ask.Vet, Pamela was Director of Customer Care at Sitoa Corporation and Recom Technologies. In both organizations, she built a virtual customer care organization from the ground up to support high volume ecommerce sales.  Pamela holds a Bachelor of Arts degree in Mass Communications from Emerson College and is proficient in Spanish.

Ross Wright, CTO

Ross Wright is our very own code cowboy working from his ranch in the middle of Texas. His passion has always been software since he was a 10-year-old boy hanging around his dad’s Radio Shack store coding up his own video games.

He earned bachelors and masters degrees in computer science and started his first bespoke software shop, called FrogSlayer, across the street from Texas A&M in 2005.

Laura Berg, CRO

Laura is a seasoned marketing professional with 20+ years of proven leadership across go-to-market strategy, business development, innovation, brand marketing and sales.

In past positions, Laura has run global branding and driven growth for billion dollar brands, like Samsung, Qlogic and AST Computers and fast-moving startups, like Sitoa and  Smith Micro. She lives in Southern California with her husband, daughter and rescue dog, Kaper.

Cait Pluto, Sr VP of Consumer Marketing

A seasoned marketer and leader, Cait spent a number of years at heritage brands (ABC News, Tiffany & Co., Equinox) before moving into the startup space (ClassPass, Rent the Runway, KidPass). Repeatedly a first marketing hire, she is experienced in both growth marketing and brand building for D2C businesses. She has led a number of companies in their initial marketing strategy and successfully stood up new product launches, defined brand identity and grew consumer demand via multifaceted campaigns.

After 11 years in New York City, she now lives in Detroit with her husband, Jake, and her cat, Jerry.

Jay Nalbach, VP of Business Development & Innovation

Jay’s 25-year career spans consumer facing innovation, marketing, product, and account management experience. He spent a number of years in global athletic footwear and apparel with adidas, Fila, and Reebok, followed by a move into startups and innovation within the industry. Most recently, he comes to AskVet from the Mars Corporation, where he led the creation and implementation of multiple digital transformations in the veterinary space.

Jay has lived and worked cross-culturally in Holland, Germany, the UK, and Japan. He and his family live in Portland, Oregon with their two crazy pointers, Ziggy and Alphie.

Dr. Crissy Allstott, Director of Veterinary Operations

Dr. Allstott is a graduate of Texas A&M University College of Veterinary Medicine. She is a member of the American Veterinary Medical Association and the Texas Veterinary Medical Association. Along with her love of dogs and cats, Dr. Allstott brings leadership and business acumen to the team and also has a special interest in exotic medicine.

She has been happily married for over 14 years and has 3 dogs, 2 cats, and 3 birds. Dr. Allstott enjoys reading, cooking, and spending time with friends and family.

Dr. Tammie Pearce, Director of Veterinary Science & Technology

Dr. Tammie Pearce has over 20 years’ experience working in both private and corporate practices as well as the veterinary diagnostics industry. She has worked with breeding, showing, and keeping multiple species of birds, fish, rabbits, reptiles, other exotics, dogs and cats.

Dr. Pearce has also worked in a teaching capacity with a private school for large animal education and small farming operation management. She brings her broad medical and animal species knowledge base to Ask.Vet to help as many clients as possible care for their pets.